Smokin' Bean Testimonial: MPK Garages
As one of the Top 10 Independent Forecourt Groups, MPK needed a coffee partner that focused on a partnership to help improve food to go sales instore. “The team at Smokin’ Bean are dedicated to growing our business” says Wayne Harrand, Head of Retail at MPK Garages. At Smokin’ Bean we are proud to make sure our customers have the best coffee to go offer for their customers.
Since MPK switched coffee to go suppliers and introduced Smokin’ Bean across their estate, Wayne enlightens us with an outstanding performance over the last year: “Our cup sales have increased by over 60%, providing a significant increase in overall sales.”
“Our cup sales have increased by over 60%, providing a significant increase in overall sales”
Cross category purchases are a great way to increase basket spend within retail stores. This means including breakfast, lunch and afternoon snacks alongside food to go offers. Wayne mentions that we need to provide what the consumers want – “Smokin’ Bean stood out against other brands, and it’s important to give our customers the right offer which will grow sales elsewhere in store”.
We have worked with MPK to produce promotional offers throughout store, whether that’s free flavoured syrup or tasty hot savouries to pick up on during the lunchtime rush. Morrisons Daily use Magic Stamp, a digital loyalty stamp to track loyalty and celebrate devoted customers.
“Smokin’ Bean stood out against other brands, and it’s important to give our customers the right offer which will grow sales elsewhere in store”
Wayne is impressed with the coffee profile itself. He says “Smokin’ Bean is such a refined product, it has a great taste profile which is consistent across our estate, our customers love it and it shows through the significant sales uplift in our food to go sector”.
Since launching over a year ago, Coombe Hill Service Station consistently sells over 40 cups a day from their compact coffee point.