Smokin' Bean Testimonial: Parkfoot garage
Parkfoot Garage has always been a strong advocate for coffee to go; their customers love coming into their local petrol station, not only to refuel their cars but also to fuel their day with a great coffee!
When they heard about Smokin’ Bean, our sustainable and ethical coffee to go brand, they knew they had to have it. The new artisan coffee concept shares the same eco-friendly principles as their business.
Their customers love what Smokin’ Bean stands for. They love the triple certified coffee and compostable cups but, even more so the free flavoured syrup and free additional espresso shot for those who need an extra boost!
“Our customers love the variety of flavoured syrups available, think seasonal favourites like Gingerbread or Pumpkin Spiced latte, there are so many choices!”
David Charman, MD of Parkfoot Garage says “our customers love the variety of flavoured syrups available, think seasonal favourites like Gingerbread or Pumpkin Spiced latte, there are so many choices!”
The staff down at Parkfoot take pride in their coffee machines, they have a great team who ensure the machines are put through their simple cleaning cycle and refill and merchandise the unit.
Externally, Parkfoot is beaming with Smokin’ Bean branding. There are pole signs, posters and 3D cups displaying great visuals to appear to passing traffic. Internally, they feature a seating area alongside the Smokin’ Bean unit. Customers can charge their laptops and phones from the USB plug sockets whilst having a coffee and a delicious snack.
Recently, Parkfoot have had a water refill unit installed within the coffee unit. This was developed with the aim to cut single use plastic usage, encouraging their customers to refill their reusable bottles on the go. David says “The water refill unit designed by the Smokin’ Bean team drives additional footfall and repeat business for our store. We now have the opportunity to stock reusable bottles and coffee cups prompting spontaneous purchases.”
“Selling over an average of 200 cups a day, peaking at over 260, we are happy with what it has done for our business”
Parkfoot Garages cup sales have increased since transitioning to Smokin’ Bean, improving their bottom line 70% (since May 2019). David Charman is pleased with his Smokin’ Bean coffee offer. “Selling over an average of 200 cups a day, peaking at over 260, we are happy with what it has done for our business, increasing our store’s overall basket spend too.”